Monthly Archives: October 2014

Your Financial Plan

Your financial plan: Ensure you include the projected cash flow for the first year of trading. State how much of your own money you are investing into the business and how much you need to borrow. Explain where you intend to source the loan capital. An existing business will be required to include financial statements, a list of assets and liabilities as well as supply agreements with existing customers. Furthermore you will have to provide collateral in the form of the title deeds to property you own or policies that can be ceded to the bank or financial institution. A new business may be asked for a day one balance sheet.

Absolutely Free Marketing

This is an invitation to all poultry related businesses such as suppliers of poultry equipment , chicks, feed, bio security products and any other goods related to poultry farming as well as existing farmers who have a web site that would like to advertise their web sites for free on to contact us in a short e mail to promoting your services or products. Should we find it relevant we will publish it on our page for free provided you publish our link to for free on your web site.

Marketing Strategies


In order to create a successful marketing strategy you first have to research your market. As the population continues to grow and fish and red meat remains relatively expensive, there will always be a demand for poultry meat and eggs. You must ensure that there is enough market potential for your product (s) in the area.You can spot a gap in the market by talking to lots of role players in the industry.

Finding out more about the potential customers and the demand for a product should be the starting point for any new business. It is pointless to produce a product or offer a service that is not profitable due to the lack of demand for your product or services.

The first step is to define the research problem in specific terms. The more clearly defined the problem, the more likely you are to have a successful outcome to your research. The second step is to set your research objectives. Always take your time and aim for specific, measurable, accurate, realistic targeted and timely objectives. The third step is to formulate a research plan. You must think carefully as to what type of data to collect, how to gather the information and what questionnaires to design. The data can be new information collected for the first time (Primary Data) or from published reports on web sites, company reports, government publications etc. Primary data is geared towards answering your research problem and objectives. It is therefore specific, relevant and timely. Secondary data can be useful because there is little or no cost involved but is outdated and may not entirely answer your questions.It is a good starting point for small businesses. Data can be numbers (quantitative) or attitudes, opinions and feelings (Qualitative) data.

The fourth step is to analyse the collected data. You can do this with the help of a statistician.Without this you are in danger of drawing incorrect conclusions. The fifth step is to write a report summarizing the findings. Decisions on marketing strategies can then be based on current accurate research. Remember to include in your business plan a list of your potential customers, the pricing policy, The advertising and distribution plan, the quantities you intend to sell and how often and mention how you intend to build up a good reputation.Also mention how you can take advantage of your strengths and the competitions weaknesses.

For practical examples of both broiler and layer marketing strategies remember to buy our sample business plans on our web site

South African Financial Institutions

As promised we have published the list of South African Financial institutions that fund entrepreneurs. Please note that the list is not exhaustive.

In order to obtain finance from any of the institutions you will need to have a great business plan and cash flow projections, Obtain our great Sample Business Plans and Cash Flow Projection tools as well as the other management tools now from our buy here pages on our web site to enable you to put together a great Business Plan.

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Kind Regards,


Why Poultry Farming?

Poultry farming has become one of the most important aspect of farming for many reasons. It creates great business opportunities for Entrepreneurs, and provides employment for the job seeking citizens. Our sample business plans, cash flow projections and management tools will help you decide what farming would be suitable to Broiler or Layer Farming or a combination of both.
It will also enable you to put together a successful Business Plan to enable you to obtain Finance in the form of a Loan or Grant.

Chicken and it’s products are very rich source of protein which we all agreed to that – you and I need the proteins derived from chicken to maintain healthy living.

It is generally believed that every child needs not less than an egg a day for their normal growth. While every adult needs like ten in a week; Poultry also provides meat for delicacies -There is no tribe or religion that forbids chicken meat. Everyone likes it, that’s why poultry products sells very fast and is in high demand.